Posted by Juliet Eve under CILIP
… is re-connecting with the authentic and passionate parts of your self, and communicating that to others. Advocacy was the theme of this year’s CILIP South East Branch AGM, held jointly with CILIP in the Thames Valley at the Town Hall in Reading on May 4th. About 30 of us, from a very diverse range of libraries, participated in a workshop run by Linda Constable. Linda is Chair of the Judging Panel of CILIP Libraries Change Lives and Vice-Chair of CILIP Community Services Group. She has a wide range of experience in the library and museum sectors at national, regional and local authority level and is an activist working with CILIP to advocate the value of librarians and libraries. Linda provided a user-friendly introduction to advocacy, covering the:
What? campaigning, communicating, championing, marketing
Who? all of us, at whatever level
When? for 2 minutes, for 2 hours
Where? ‘like Martini’ – anywhere, anytime
How? face-to-face, email, twitter – whatever is appropriate to your audience
We then role played an ‘elevator pitch’ – what would you say if you had 2 minutes in the lift or at a work social event to promote yourself and your service to a chief exec, or any kind of colleague (frame your message; what is important to them; how do you contribute to the organisational goals; ask them what they want!). Linda then introduced us to the CILIP Campaigning Toolkit, and flagged up the CILIP Manifesto, and we participated in group discussions by sector on ‘telling the library story’. We had a lively and useful afternoon, finishing up with suggestions as to how the South East Branch can take some of the issues around advocacy further in the work do across our five sub-branches.