Web 2.0


I gave a talk last week to CILIP Sussex based on a book I am writing for Facet Publishing. The slides and my talk are below:

I’m currently teaching a module to our MA Information Studies students on information retrieval. We spend quite a lot of time using mainstream databases such as Dialog and Factiva but we’re also looking at ways of retrieving information from the main social networking sites such as Twitter, blogs, LinkedIn and Facebook. While Dialog and Factiva are the best tools for many information requests, I’m increasingly struck by how much useful information there is on some of the social networks. I think information professionals will increasingly have to be aware of the value of these sites and be able to use some of the tools for extracting information. I’m looking forward to developing this module over the next several years as new tools for making sense of the social web emerge.


You can download a free PDF copy of my social media guide for SMEs by clicking HERE.

Don’t forget the training course I am running on social media and Web 2 for businesses at the University of Brighton in November and December. Click HERE for more information and to book a place.

SLATES - Enterprise 2.0 and Information ProfessionalsI’m doing some research around the use of social media and Web 2.0 in organisations. Andrew McAfee of the MIT Sloan School of Management has written extensively about this and coined the phrase Enterprise 2.0 for companies that are active adopters of these new technologies. He describes the key elements of Enterprise 2.0 via the acronym, SLATES: Search, Links, Authorship, Tags, Extensions, Signals. Dion Hinchcliffe of The Dachis Group has also written extensively about this area and I have adapted one of his graphics above to show the close match between the core skills of library and information professionals and the core elements required to effectively deploy Web 2.0 and social media in the organisation. It seems to me there is a huge opportunity here for information professionals to extend their influence within their organisations. Or am I being too simplistic?

I was alerted to this great graphic from CMO by the iCrossing blog. For any company, small or large, wondering where to begin with their social media marketing strategy this is a great starting point. Breaking down the strengths and weaknesses of different social media sites in terms of how they can help with customer communication, brand exposure, driving site traffic and SEO allows you to think about where to focus your efforts. Very useful for those with small budgets.

You can download the PDF HERE

Slideshare presentation of my talk today at the AOSEC meeting in Winchester.

A piece I wrote for the CILIP Library and Information Gazette has just been published. In it, I look back at some of the key changes to the information world over the previous 10 years and anticipate what the future might hold for us.

Top-down or bottom-up? What is the best way for new technologies to be diffused throughout an organisation? Of course, it depends on the technology, the organisation and what you want to achieve. Some recent dealings I have had with the NHS have made me think more carefully about this. Having spent quite a lot of time with a sick relative in various hospitals over the last few months I am astounded that despite more than £5 billion being spent on the NHS IT Programme, the effective sharing of patient records between hospitals and GP’s does not seem to be working. We have been taking photocopies of medical documents with us to appointments as the various specialists we have seen do not seem to be aware of tests that their colleagues in other hospitals have carried out. I thought the NHS IT Programme was supposed to do away with all that – but then the computer was supposed to result in a paperless office. So the top-down approach does not seem to be working very well for the NHS. What about the bottom-up approach? For me, this is the interesting part. Before Christmas I ran a 5 day training programme on Web 2.0 technologies for 15 NHS librarians and information professionals. I really enjoyed their enthusiasm for learning about new services like Twitter, Delicious, YouTube, blogs and wikis. As an example of a NHS librarian using a blog for professional purposes we looked at Sue Jennings’s blog for the Lancashire Care Library and Information Service. I interviewed Sue to find out more about the blog, why she set it up and what the benefits have been. Sue, who had never posted to a blog before she set this one up, told me that the blog had allowed her to promote her unit’s services to their clients in a way that would have taken years to do without it. Visit the blog and you’ll see the types of information she posts. The blog is hosted for free at WordPress.com and the only investment is her time spent posting updates on new information sources she thinks her users would be interested in. This is a great example of a low-cost/free Web 2.0 technology that is making a difference to healthcare provision. I’m not naive enough to suggest that Web 2.0 holds the answers to all the problems of the NHS but there must be some lessons to be learned here. Perhaps one of the first lessons is, don’t try to control everything and everyone. Despite the enthusiasm of my NHS students, most of them had to carry on their experiments with Web 2.0 at home – many of the IT service managers in their NHS trusts blocked access by default at work to blogs, wikis, YouTube, Twitter, Facebook etc. We still have a long way to go.

(Photo courtesy of YoNoSoyTu)

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