I’ve been working on developing a training programme for companies that want to know more about the relevance of Web 2.0 and social media to their businesses. Their’s a lot of confusion out there about whether these new services really offer anything that can help with marketing, communication and collaboration or if it is just hype. A recent article in Fast Company backs this up:

“I have a number of friends who own or operate small to medium-sized businesses. The number one question I get from them is how to make online marketing work for their businesses. There seems to be quite a bit of pent up need for online marketing help by SMBs….. The problem is there is also a lot of noise. Part of the problem is there is no barrier to entry in the online marketing consulting industry. All one has to do is put up a Web site. So what’s an SMB to do?”

Hopefully, my series of 5 half day sessions at the University of Brighton will go some way to cutting through this confusion. The programme for the course is:

Session 1 – Tuesday 16 November
Why Web 2.0 / Social Media is relevant to your business
What is Web 2.0 and social media?
How are other businesses using them and with what success?
What are some of the issues you should be thinking about in this space?

Session 2 – Tuesday 23 November
Marketing your business on the web
How can you improve your Google search rankings?
How can you use Facebook, Twitter, blogs and YouTube to market your company?
How do you advertise on Google?

Session 3 – Tuesday 30 November
Web tools for collaborative working
How are other companies moving beyond email to communicate and share information?
What is cloud computing and I should I be using it?
What is a wiki and do I need one?

Session 4 – Tuesday 7 December
Dealing with web designers and search engine consultants
What can I do myself and when do I need an expert?
How much will these experts cost?
What questions should I be asking them?

Session 5 – Tuesday 14 December
Monitoring the effectiveness of your web strategy
I’ve got a website but who is visiting it?
What are people saying about my company on the web?
How can I improve my web strategy?

If you want to know more or make a booking, click HERE or email me on mrd@brighton.ac.uk

Top-down or bottom-up? What is the best way for new technologies to be diffused throughout an organisation? Of course, it depends on the technology, the organisation and what you want to achieve. Some recent dealings I have had with the NHS have made me think more carefully about this. Having spent quite a lot of time with a sick relative in various hospitals over the last few months I am astounded that despite more than £5 billion being spent on the NHS IT Programme, the effective sharing of patient records between hospitals and GP’s does not seem to be working. We have been taking photocopies of medical documents with us to appointments as the various specialists we have seen do not seem to be aware of tests that their colleagues in other hospitals have carried out. I thought the NHS IT Programme was supposed to do away with all that – but then the computer was supposed to result in a paperless office. So the top-down approach does not seem to be working very well for the NHS. What about the bottom-up approach? For me, this is the interesting part. Before Christmas I ran a 5 day training programme on Web 2.0 technologies for 15 NHS librarians and information professionals. I really enjoyed their enthusiasm for learning about new services like Twitter, Delicious, YouTube, blogs and wikis. As an example of a NHS librarian using a blog for professional purposes we looked at Sue Jennings’s blog for the Lancashire Care Library and Information Service. I interviewed Sue to find out more about the blog, why she set it up and what the benefits have been. Sue, who had never posted to a blog before she set this one up, told me that the blog had allowed her to promote her unit’s services to their clients in a way that would have taken years to do without it. Visit the blog and you’ll see the types of information she posts. The blog is hosted for free at WordPress.com and the only investment is her time spent posting updates on new information sources she thinks her users would be interested in. This is a great example of a low-cost/free Web 2.0 technology that is making a difference to healthcare provision. I’m not naive enough to suggest that Web 2.0 holds the answers to all the problems of the NHS but there must be some lessons to be learned here. Perhaps one of the first lessons is, don’t try to control everything and everyone. Despite the enthusiasm of my NHS students, most of them had to carry on their experiments with Web 2.0 at home – many of the IT service managers in their NHS trusts blocked access by default at work to blogs, wikis, YouTube, Twitter, Facebook etc. We still have a long way to go.

(Photo courtesy of YoNoSoyTu)

On Wednesday, 6th May 2009, I attended a CILIP East of England Information Sevices Group seminar entitled ‘Digital Native or Digitally Naive: Library and Information Services for the Next Generation’ – the focus of which was ‘What is the role of libraries when people already have access to everything?’ The day was very similar to the cpd25 event I attended last week (and topic of my last post), in that questions of relevance to ‘users’ (learners/customers etc.) and the role of the library and the librarian were the key focus. A number of very similar issues emerged: in particular, that of confidence and advocacy – how do we not only shout loudly about the added value we bring, but work strategically within our organisations to contribute to the delivery of that organisation’s wider agenda? Alison Wheeler, a Strategic Commissioner for Suffolk County Council (and former Head of Development for their library and information services), introduced and chaired the day. She spoke of the ‘moral imperative’ we have to provide services that:

  • connect people with their communties;
  • assist choices about healthcare;
  • help people find ways to work, learn and spend their leisure time;
  • be part of their community.

Libraries’ – and library staff’s – role in this will be as trusted intermediaries who signpost good and valid information, help people find and understand that information, and support marginalised people. Alison and a colleague visited us here at the University the following day, and it was fascinating to hear examples of the way Suffolk is already doing this in practice. For example, Suffolk were quick off the mark in establishing a ‘Credit Crunch Suffolk‘ website, with advice ranging from benefits to energy to free or cheap activities. Their Felixstowe library is also the first to have set up a Baby Cafe.

I was expecting the day to be more focused around the specific issue of the ‘Net Gen’ question (i.e. the digital natives/naives of the title); though this came up in a numebr of presentations (with mentions of the ‘Google generation’ study of 2008, and the recently commissioned study into the research behaviour of ‘Generation Y’), discussions were more general, about the possible role of libraries and librarians in the future (and, in fact, in the now).

The highlights of the day for me were the contributions from the four ‘new’ professionals, particularly Colin Higgins’ amuisng but insightful ’10 Reasons why Facebook and libraries don’t mix’ – ranging from its unreliability, to ownership of copyright to the simple fact that already, Facebook just isn’t cool any more… The discussions during the sessions and at the end of the day were also lively and interesting, covering the importance of library as physical space (this theme of libraries as social learning spaces is being addressed in a half-day seminar organised by CILIP in Kent on 27th May – details on the Kent pages of the CILIP South East Branch site); censorship and surveillance and the issue of school libraries. Earlier, Caroline Moss-Gibbons, Leader of CILIP Council (and a keen Twitterer) had outlined the role of CILIP in contributing to these ongoing debates about professionalism, and suggested that we need to adapt or face extinction (again, echoing themes from the Future of Libraries event last week). She welcomed suggestions and contributions to be sent to her or other members of Council – it seems to me that CILIP could usefully focus on school libraries in the future, now that they have proven themselves willing to intervene in the issue of public library closures such as those proposed in the Wirral.

This is the title of a new publication  from Facet Publishing celebrating the contribution to library and information studies made by Professor Peter Brophy, who retired this summer as Director of CERLIM (the Centre for Research in Library and Information Management), based in the Department of Information and Communications at Manchester Metropolitan University. I was very honoured to be asked to contribute a chapter by my two former CERLIM colleagues, Jill Griffiths and Jenny Craven, who have edited the collection. The chapter, entitled Sceptic 2.0? Social networking technologies in public libraries, takes, as the title suggests, a sceptical look at the hype around the Library 2.0 concept, and questions if the use of Web 2.0 technologies really amounts to a radical new way of delivering librray services, or is just another – potentially useful – tool, which should be implemented and considered with more caution. I was also very pleased to be able to travel to Manchester on Wednesday to attend the book’s launch, and presentation to Peter, and of course to celebrate afterwards with friends and colleagues from the Department.

On Friday I gave a talk at an ARLIS workshop at the Chelsea College of Art. They had asked me to speak about Web 2.0 and give an overview of where we, in terms of the information profession, currently are and where we might be going. You can download the slides in PDF format HERE (1.3 MBytes) or view them on slideshare below. Without my commentary some of the slides are rather abstract but there are some facts and figures on some of them. Feel free to email me if you have any comments or questions about them.

 

 

biall
On Thursday and Friday of last week I was at the British and Irish Association of Law Librarians annual conference in Dublin. They invited me to talk about Web 2.0 as well as developments in library and information courses and what we have been up to at the University of Brighton. I really enjoyed the 2 days and had some interesting discussions with the organisers and some of the 400 or so delegates.

For the Web 2.0 session on Thursday I made a short presentation (download slides HERE) and then sat on a panel with Sue Hill of Sue Hill Recruitment. Sue’s presentation was particularly interesting as she confessed to knowing next to nothing about Web 2.0 several weeks before but had become very interested in it while doing research for the session. She informed us that her company would be experimenting with blogs, RSS feeds etc over the coming months and using them to help share knowledge internally as well as promote their services externally.

On Friday morning I gave a presentation titled “The Future of Information Work: developing university courses” (download slides HERE). This was based on my experiences of working in the development of new courses at our university as well as my broader observations about possible future directions for the provision of university courses and the profession in general.

BIALL is certainly a dynamic group of library and information professionals and I hope to keep in touch with some of the people I met there.

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