I know party manifestos are really just marketing brochures and should not be analysed too closely for meaning or insights but a quick analysis of the 2019 batch compared to their 2017 predecessors throws up a couple of mildly interesting observations. I used a free Wordcloud generator – images below – to obtain a word frequency. A couple of observations:
- The Conservatives seem to have doubled down on Brexit in 2019 (mentioned 55 times compared to 15 in 2017);
- Labour are more coy on using the B word (mentioned 21 times in 2019 and 17 times in 2017);
- The Liberal Democrats have also, not suprisingly, more than doubled their use of Brexit (23 times in 2017 and 49 times in 2019);
- In 2019, the Conservatives mention Corbyn (10 times) more than Johnson (8 times);
- In 2019, Labour mention Johnson 6 times and Corbyn only twice (and that is just in the table of contents and foreword of their Manifesto where he signs off).
Make of it all what you will.
|Mentions of Brexit||Mention of their own party||Mentions of their own party||Mentions of their own leader||Mentions of opposition leader||Mentions of Brexit|