Anyone designing, building or managing mobile apps will want to read the latest research report from App Annie, The State of Mobile 2021. Packed with data from their app monitoring services, the 55 page report provides useful data on macro trends across the mobile landscape.
- App habits are not fully formed — demand for new apps and games still grows globally, up 7% YoY to 218 billion downloads.
- Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY.
- Mobile took over mindshare at 3.5 trillion hours on Android phones annually. Mobile is the only channel with this reach and depth of engagement.
You can download the complete report HERE (requires filling in a short form).