Getting the pricing right for a SaaS product right is a potential minefield. Charge too little and it can be difficult to raise prices while still retaining customers later or charge too much up-front and you risk putting off new prospects. Then there is the issue of tiering and a freemium approach; give away too much and you can be stuck with servicing expensive, non-paying … [Read more...] about Is your SaaS pricing strategy optimized?
Do the activities and investments of the big 5 tech giants (FAMGA – Facebook, Amazon, Microsoft, Google, Apple) have much relevance to startups in the UK looking for product/market fit? Apart from offering aspirational examples of what is possible if that fit is achieved and scaled accordingly, it is often difficult to find applicable lessons. However, the release of research … [Read more...] about What can startups learn from Big Tech investments?
HM Treasury is calling for evidence as part of its consultation on developing a regulatory approach to cryptoassets and stablecoins. The objective is to create a regulatory framework which will both support innovation in this sector while mitigating risks to investors. This builds on work started in 2018 by a cross-authority Taskforce which explored the impact of the rapidly … [Read more...] about HM Treasury consultation on cryptoassets
Looking in the recesses of your data silos can pay dividends for CIOs seeking to improve business processes and drive innovation. Competing with data is nothing new. Startups and industry incumbents have long known that harnessing the power of proprietary data sets can be a sustaining source of competitive advantage. However, as many data sources become commoditized and the … [Read more...] about Tapping into dark data for efficiency, innovation, and income
Our interviews with leaders of some of the most innovative, data-driven companies in the UK continues with this conversation with Rael Cline, Co-Founder and CEO of Nozzle. For obvious reasons, ecommerce has taken a huge leap forward over the last 9 months. Amazon has been a major beneficiary of this with the company’s global headcount growing by 400,000 (28% growth) … [Read more...] about Nozzle – building an AI-powered business on the Amazon platform