Telematics solutions for the motor insurance sector are not new. Tracking driver behaviour through black boxes to better manage risk, particularly for younger drivers, is a fairly well-established practice. However, the stakeholders involved in the value chain are diverse; car makers, OEMs, insurance underwriters, brokers and the drivers themselves. Launching a new technology … [Read more...] about ThingCo – driving change for motor insurers
Alongside the digital marketing revolution of the last 20 years has been a corresponding transformation of revenue models. The internet is both a channel for reaching customers directly and a generator of data from those transactions which can be used to improve targeting and the relevance of marketing messages. We are now entering an era of hyper-personalised marketing where … [Read more...] about Zephr – using data to drive hyper-personalisation and the subscription economy
Getting the pricing right for a SaaS product right is a potential minefield. Charge too little and it can be difficult to raise prices while still retaining customers later or charge too much up-front and you risk putting off new prospects. Then there is the issue of tiering and a freemium approach; give away too much and you can be stuck with servicing expensive, non-paying … [Read more...] about Is your SaaS pricing strategy optimized?
Do the activities and investments of the big 5 tech giants (FAMGA – Facebook, Amazon, Microsoft, Google, Apple) have much relevance to startups in the UK looking for product/market fit? Apart from offering aspirational examples of what is possible if that fit is achieved and scaled accordingly, it is often difficult to find applicable lessons. However, the release of research … [Read more...] about What can startups learn from Big Tech investments?
HM Treasury is calling for evidence as part of its consultation on developing a regulatory approach to cryptoassets and stablecoins. The objective is to create a regulatory framework which will both support innovation in this sector while mitigating risks to investors. This builds on work started in 2018 by a cross-authority Taskforce which explored the impact of the rapidly … [Read more...] about HM Treasury consultation on cryptoassets