Here is our monthly roundup of how real businesses are actually using AI:
AI in Marketing
Global advertising agency, McCann Worldgroup devised a novel campaign for Mexico’s largest bakery company, Bimbo. Its “Greatest Guide” campaign harnessed the power of more than 8,400 small food businesses to compete with fast food giants through the use of AI branding tools. According to McCann, the campaign yielded more than 42,000 unique, generative signs and participating locations saw a 23% increase in sales. Watch their video to see how it worked – https://mwcannes.com/work/the-greatest-guide/
AI in Recruitment
Job advert aggregator, Adzuna has launched an AI chatbot called Prepper to help candidates prepare for interviews. Users can tell Prepper the type of job they have an interview for and it will ask them questions relevant to the role, giving them a score depending how well they answer. Prepper also offers model answers to increase the likelihood of passing the interview. The service is free to use.
AI in Legal Services
International law firm, Allen and Overy, has integrated an AI platform into its global practice. The platform known as Harvey was developed by a startup and is based on a version of one of OpenAI’s latest models. The firm started trialling Harvey in November 2022 and by the end of the trial, almost 3,500 lawyers had asked it approximately 40,000 queries related to their client work. Harvey will be used to automate and enhance various aspect of Allen and Overy’s work including contract analysis, due diligence, litigation and regulatory compliance. According to one of the London office’s corporate partners,
“It’s really cool and I like it a lot. It’s particularly good for things that are precedent driven. Say you’re drafting the prospectus for an IPO for an English chemicals company: you go to the files and get out old ones, you look at risk factors, and you craft together something. Now, you can say to Harvey: ‘draft a risk factor for an IPO for an English company that does chemicals’—and it will come up with something really good. It knows what to do as you give it the right information.”
PwC has also started using Harvey across some of its business functions.
AI in Insurance
UK insurer, Lemonade has used its AI chatbot to settle and payout a claim in 2 seconds. No paperwork was involved with the claimant submitting relevant digital information and a video explaining what had been stolen (a bicycle). Lemonade’s chatbot, Jim, assessed the claim, checked the terms of the policy and carried out a number of anti-fraud algorithms before approving it in 2 seconds.
AI in Education
Non-profit, online tutoring company, Khan Academy has worked with OpenAI and its GPT-4 LLM to create an AI tutor called Khanmigo. The bot can debate with students, coach them on specific subjects and answer questions. The aim is to roll it out to 100,000 pupils across 500 school districts in the US by the end of 2023. According to Sal Khan, the academy’s founder,
“I don’t say lightly, I think it’s probably the biggest transformation of our life . . . especially in education. You’re going to be able to awaken people’s curiosity, get them excited about learning. They’re going to have an infinitely patient tutor with them, always.”