Digital marketing is entering a new phase of innovation. Pressure from governments, legislators and consumers over online privacy and an impending clampdown on the use of cookies by Apple and Google through their browsers, is forcing advertisers to find new ways of targeting consumers. This presents enormous challenges for marketers and could potentially reinforce the dominant … [Read more...] about Glimpse Protocol – taking advertisers to a cookieless future through cryptography and decentralisation
Interviews
elm – helping FMCG companies move faster with data
By its very nature, the FMCG sector has always relied on data to track inventory and sales at scale and speed. Supermarkets and their FMCG suppliers were pioneers of data handling technologies such as bar codes, EFTPoS and EDI. However, for FMCG companies the challenge has been to work with the multiple systems employed by supermarkets and other retailers. Differing data … [Read more...] about elm – helping FMCG companies move faster with data
LexisNexis Risk Solutions – helping the insurance industry innovate with data
Data has always been a core asset for the insurance industry. Understanding and calculating risk depends on accurate and timely data as well as the skills to manage it. As increasing numbers of the objects that we interact with on a daily basis become "smart" through the use of sensors and transmitters, the potential sources of data that insurers can draw on to better estimate … [Read more...] about LexisNexis Risk Solutions – helping the insurance industry innovate with data
ThingCo – driving change for motor insurers
Telematics solutions for the motor insurance sector are not new. Tracking driver behaviour through black boxes to better manage risk, particularly for younger drivers, is a fairly well-established practice. However, the stakeholders involved in the value chain are diverse; car makers, OEMs, insurance underwriters, brokers and the drivers themselves. Launching a new technology … [Read more...] about ThingCo – driving change for motor insurers
Karshare – bringing the sharing economy to cars
The costs of car ownership, both to vehicle owners and the environment, are substantial. Most cars sit idle in driveways, on streets and in car parks for the vast majority of the day. Karshare is an innovative startup making it easier and cheaper for non-owners to rent a car and owners to earn passive income from their vehicles. Based in Bristol, the company is rolling out to a … [Read more...] about Karshare – bringing the sharing economy to cars