“The firm aims to improve personalised customer engagement and operational efficiency through its updated customer relationship management framework.”
UK-based consultancy Rocket CRM has announced a new set of enhancements to its automation framework, with the objective of improving operational efficiency and data integrity for its clients. The firm stated the update is aimed at advancing customer relationship management (CRM) across various sectors.
The revised framework introduces more sophisticated conditional logic to create adaptive workflows that can respond to specific customer actions. It also features continuous data synchronisation processes designed to consolidate customer information from multiple channels into a single profile.
As part of the update, customer support operations will be integrated directly into the CRM framework. This is intended to shorten resolution times by automatically generating support cases and equipping staff with historical customer data. Other new features include detailed process logs for administrators to improve workflow transparency and support for deeper integrations with external platforms.
The company says these changes will enable businesses to personalize interactions by linking behavioural data with automated triggers. The system will also incorporate predictive elements to identify accounts that may require immediate attention. Rocket CRM has confirmed that future plans for the platform include the deeper integration of artificial intelligence to provide more advanced predictive analytics.
CRM/CDP Topics Covered in this Article: Product Announcements, Data Unification, Real-Time Data Ingestion, Analytics, Customer Insights, Predictive, Omnichannel Engagement, Hyper Personalization.
Companies and Products Mentioned in this Article: Rocket CRM.
