“The acquisition will allow brands to capture email and SMS subscribers from social media interactions, enriching customer profiles with new data.”
Klaviyo has announced its acquisition of Gatsby, a social commerce platform, in a move to enhance its capabilities in turning social media engagement into first-party data. The financial terms of the deal were not disclosed.
Gatsby’s technology enables brands to capture email and SMS subscribers directly from social media interactions such as direct messages, tags, and mentions. It also tracks user-generated content and adds social and behavioral data to customer profiles. This functionality is expected to be integrated into Klaviyo’s platform in the coming months, allowing its customers to unify data from social media with other touchpoints.
This acquisition comes as the social commerce market is projected to exceed $6 trillion by 2030, according to Mordor Intelligence. By integrating Gatsby, Klaviyo aims to provide its clients with a more comprehensive view of their customers’ journeys and improve their ability to create omnichannel experiences.
The announcement follows a period of strong growth for Klaviyo. The company reported a 32% year-over-year increase in its second-quarter revenue, reaching $293.1 million. The number of customers paying over $50,000 annually has also grown by 38%.
CRM/CDP Topics Covered in this Article: M&A, Product Announcements, Data Unification, First Party Data, Real-Time Data Ingestion, Analytics, Customer Insights, Omnichannel Engagement.
Companies and Products Mentioned in this Article: Klaviyo, Gatsby.