“The healthcare analytics company has announced a series of strategic partnerships to enhance its data capabilities for pharmaceutical marketers amid increasing privacy regulations.”
Healthcare analytics company PurpleLab has announced a series of strategic partnerships with Experian, DeepIntent, InsightsRx, and Comscore. These collaborations are part of a broader strategy to solidify the company’s position as a key data and analytics provider for the pharmaceutical marketing sector.
The move comes at a time when the digital advertising landscape is experiencing significant shifts. Pharmaceutical advertising expenditure continues to rise, with national TV spending in the US reaching nearly $3 billion in the first half of 2025, a 12% increase year-over-year. However, marketers in the sector face increasing challenges from evolving privacy regulations, signal loss, and platform restrictions, making access to reliable, compliant data more critical than ever.
In addition to the new partnerships, PurpleLab has recently taken other steps to bolster its credentials in privacy-conscious advertising. The company has joined the Network Advertising Initiative (NAI), a self-regulatory organization focused on responsible data collection and use in digital advertising. Leigh Freund, President and CEO of the NAI, commented on the new membership, stating, “PurpleLab’s membership reflects its dedication to responsibly handling this data while prioritizing privacy. We look forward to collaborating with PurpleLab to create and implement thoughtful policies and guidance that enable the beneficial use of healthcare data while safeguarding consumer1 privacy.”
To serve the needs of healthcare advertisers and digital media buyers, PurpleLab launched a new planning tool, Audience Builder, in September. The tool, which is part of its HealthNexus platform, allows users to create audiences of healthcare providers and consumers using claims data in a HIPAA-compliant manner, without requiring deep healthcare expertise. These initiatives underscore PurpleLab’s focus on providing privacy-safe data solutions for the growing healthcare advertising market.
Topics Covered in this Article: Health & Wellness Data Providers, Adtech / Programmatic Data Providers, B2C Consumer Data Providers (Demographics, Financial & Lifestyle), Identity Resolution Providers.
Companies and Products Mentioned in this Article: PurpleLab, HealthNexus, Audience Builder, Experian, DeepIntent, InsightsRx, Comscore, Network Advertising Initiative (NAI).
