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Information Matters – Profiting from Data

Information Matters - Profiting from Data

How Real Businesses are Using Data for Competitive Advantage

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Percayso Inform – powering data-driven innovation for the insurance industry.

April 12, 2021 by Information Matters

percayso inform data driven innovation insurance

The UK has a successful and rapidly growing data-driven insurtech sector. Finding new ways to use data and technology to transform this multi-billion pound industry is helping insurers and brokers improve product offerings while reducing costs. Percayso Inform is pioneering new ways to use data from multiple sources to drive innovation for their clients across the insurance … [Read more...] about Percayso Inform – powering data-driven innovation for the insurance industry.

How deepfakes are a problem for us all and why the law needs to change

March 26, 2021 by Information Matters

deepfakes exponential growth

Rapid growth of deepfakes When fashion magazine Vogue says there is a problem with deepfakes then you know this is an issue that has gone mainstream. According to Sensity which tracks deepfake videos online, the number has been doubling every 6 months since 2018 with 85,047 videos detected as of December 2020.    In the UK, the deepfake video of an alternative Queen’s speech … [Read more...] about How deepfakes are a problem for us all and why the law needs to change

Glimpse Protocol – taking advertisers to a cookieless future through cryptography and decentralisation

March 11, 2021 by Information Matters

glimpse protocol founders

Digital marketing is entering a new phase of innovation. Pressure from governments, legislators and consumers over online privacy and an impending clampdown on the use of cookies by Apple and Google through their browsers, is forcing advertisers to find new ways of targeting consumers. This presents enormous challenges for marketers and could potentially reinforce the dominant … [Read more...] about Glimpse Protocol – taking advertisers to a cookieless future through cryptography and decentralisation

23 Tips for Pitching to Investors

March 1, 2021 by Information Matters

pitching to investors advice

Getting in front of the right investor to pitch your business plan is difficult enough. Securing funding from the meeting is even harder. Top VC firm, Andreesen Horowitz (A16Z) estimates it sees about 2,000 pitches a year and invests in between 20 and 40 of them. This means, on average, you've got to have a better idea and make a more convincing presentation than 99 other firms … [Read more...] about 23 Tips for Pitching to Investors

elm – helping FMCG companies move faster with data

February 26, 2021 by Information Matters

emily prevezer elm

By its very nature, the FMCG sector has always relied on data to track inventory and sales at scale and speed. Supermarkets and their FMCG suppliers were pioneers of data handling technologies such as bar codes, EFTPoS and EDI. However, for FMCG companies the challenge has been to work with the multiple systems employed by supermarkets and other retailers. Differing data … [Read more...] about elm – helping FMCG companies move faster with data

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