“Attio’s vision is to build the CRM that powers the next generation of go-to-market, one that understands every customer, adapts to any team, and gives them the power to shape it to their business.”
Attio, a company developing an AI-native customer relationship management (CRM) platform, has raised $52 million in a Series B funding round. The investment was led by GV (Google Ventures), with participation from existing investors including Redpoint Ventures, Balderton Capital, Point Nine, and 01A.
The company, founded by Nicolas Sharp and Alexander Christie, aims to address the rigidity of traditional CRM systems. Attio’s platform is designed to provide go-to-market teams with a dynamic and intelligent tool that can adapt to their specific needs. It features native data ingestion, an intelligent workflow engine, and predictive intelligence capabilities.
The new capital will be used to accelerate product development, with a focus on enhancing the platform’s AI-powered features. Attio’s goal is to create a CRM that can understand and manage customer relationships in real-time, providing teams with the insights they need to make informed decisions.
The company’s approach has attracted a number of high-growth companies as customers, including Tlinc, ElevenLabs, and Prisma. The investment from GV and other backers will support Attio’s efforts to expand its customer base and further establish its position in the CRM market.
CRM/CDP Topics Covered in this Article: New Entrants, Product Announcements, Data Unification, Real-Time Data Ingestion, Analytics, Customer Insights, Predictive, APIs.
Companies and Products Mentioned in this Article: Attio, GV (Google Ventures), Redpoint Ventures, Balderton Capital, Point Nine, 01A, Tlinc, ElevenLabs, Prisma.
