“Aurasell’s platform consolidates various go-to-market functions into a single system, aiming to address tool sprawl and fractured data for businesses.”
Aurasell has launched what it describes as an AI-native customer relationship management (CRM) platform, positioning itself as a challenger to established cloud software companies. The company, co-founded by chief executive Jason Eubanks and chief technology officer Srinivas Bandi, has secured $30mn in seed funding from N47, Menlo Ventures and Unusual Ventures.
The platform is designed as a unified go-to-market solution, integrating functionalities such as customer profiles, buyer personas, account research and forecasting. The company states that this approach aims to address the issues of tool sprawl, fractured data and rising costs associated with using multiple, disjointed software products.
Aurasell’s platform is intended to facilitate collaboration between human teams and AI agents, with the goal of automating routine tasks and allowing sales teams to focus on selling. The company’s stated objective is to disrupt the CRM and go-to-market software-as-a-service landscape.
CRM/CDP Topics Covered in this Article: New Entrants, Product Announcements, Data Unification, First Party Data, Analytics, Customer Insights, Sales Forecasting, Predictive, Omnichannel Engagement.
Companies and Products Mentioned in this Article: Aurasell, N47, Menlo Ventures, Unusual Ventures.
