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Business Frameworks

Boston Consulting Growth Matrix

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BCG growth matrix

BCG Growth Matrix   History of the BCG Growth Matrix The BCG Growth Matrix originated within the Boston Consulting Group in the 1960s. Its creators were BCG consultants, Alan Zakan and his colleagues.  Although more sophisticated product portfolio evaluation tools have emerged since, it is still widely used in business and taught in business schools around the world.   How the … [Read more...] about Boston Consulting Growth Matrix

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