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Capturing Value Through Software Pricing – an Interview with James Wilton

June 18, 2025 by Martin De Saulles

capturing value book software pricing

The technology sector is being transformed by AI and this is challenging many software vendors. Established players are working out the best ways to incorporate AI into their offerings while AI-native developers are disrupting sectors which have changed little for years. A key element in all this is pricing. Developing a pricing ….

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