8×8, the cloud communications and contact centre provider, has launched a new solution aimed at helping retailers convert social media conversations into sales. The product, named 8×8 Social Connect, integrates social listening capabilities from …
First Party Data
L&G adopts new data platform to lift conversions
Legal & General (L&G), a UK financial services provider with 12.8 million customers, has integrated Tealium’s Customer Data Platform (CDP) with Snowflake’s AI Data Cloud. The company, which has a portfolio covering life insurance and pensions, has moved to modernise its digital strategy…
HG Insights buys MadKudu for GTM platform
HG Insights, a company specialising in revenue and market intelligence, has announced its acquisition of MadKudu, a platform for go-to-market (GTM) agentic solutions. The acquisition coincides with HG Insights’ launch of its “Revenue Growth Agentic Ecosystem,” an artificial intelligence-driven platform designed to provide end-to-end GTM solutions….
