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The CRM and CDP Intelligence Stack - Analysis and Forecasts

Stay ahead with forward-looking analysis of the CRM & CDP stack. Our reports explore trends and innovations defining the future of martech.

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Capturing Value Through Software Pricing – an Interview with James Wilton

June 18, 2025 by Martin De Saulles

capturing value book software pricing

The technology sector is being transformed by AI and this is challenging many software vendors. Established players are working out the best ways to incorporate AI into their offerings while AI-native developers are disrupting sectors which have changed little for years. A key element in all this is pricing. Developing a pricing ….

Buy-Side Firms Grapple With AI Integration Despite Seeing Its Promise, Survey Shows

January 15, 2025 by Information Matters

simcorp 2025 investops report

Three-quarters of investment management executives say they need more guidance on effectively implementing artificial intelligence in their operations, according to a new industry survey, highlighting …

Patterns of AI adoption in the enterprise

January 2, 2025 by Martin De Saulles

Looking at the ways GenAI is being adopted and deployed across a range of industries has parallels with academic research from the late 1980s into innovation within ….

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