Klick Site AiQ provides real-time insights on pharma websites, industry trends, and market dynamics
Klick Health, a leading healthcare marketing agency, has announced the launch of Klick Site AiQ™, an AI-driven marketing audit and assessment tool designed to help life sciences organizations optimize their brand strategies and enhance their market competitiveness.
Built on top of Klick’s proprietary MedOcean data lake, Klick Site AiQ regularly monitors pharma brand websites, leveraging generative AI to instantly audit and analyze multiple competitive brands’ online content. The tool creates an AI scorecard that compares key life sciences criteria, including brand messaging, audience targeting, financial support programs, focus on mechanism of action or delivery, and accessibility based on content reading level.
Klick Site AiQ is available immediately for Klick clients and provides a convenient, real-time, wide-angle lens into the competitive landscape to help adapt marketing strategies and enhance brand positioning.
“We want to give pharma marketers the market intelligence they need, but don’t always have the time to capture,” said EVP of Data Science Alfred Whitehead. “Now, with Klick Site AiQ, they can be informed about ongoing changes to competitive brand websites, and benefit from unprecedented life sciences insights into market positioning and the evolving competitive landscape.”
This announcement is the latest in Klick’s ongoing AI and machine-learning innovations created to help clients and team members work smarter. The agency has recently launched several AI-powered tools, including KCM+AI, the first AI social media comment moderator for the life sciences industry; LOVENet, an AI framework that rapidly identifies new uses for existing drugs; Genome Perspective, the first AI tool developed by an advertising agency to expedite project planning and increase the efficiency and velocity of delivery to clients; and KlickRx, the first ChatGPT plugin for the life sciences industry in the U.S.
With the introduction of Klick Site AiQ, healthcare marketers now have access to a powerful tool that can help them stay ahead of the competition and make data-driven decisions to improve their brand strategies.
