A new partnership between Madison Logic and ZoomInfo will provide B2B marketers with enhanced capabilities for audience planning and prospecting.
Madison Logic, a digital account-based marketing platform, has entered into a strategic partnership with the go-to-market intelligence platform ZoomInfo. The collaboration aims to provide enhanced capabilities for business-to-business audience planning, prospecting, and marketing attribution.
The partnership will integrate Madison Logic’s multi-channel activation platform with ZoomInfo’s contact data and AI-driven outreach intelligence. The goal is to bridge the gap between marketing and sales, enabling teams to work faster and target potential customers with more precision.
Keith Turco, CEO of Madison Logic, stated, “As B2B buying groups grow larger and more complex, closing the consensus gap has become one of the biggest challenges for marketers. Together with ZoomInfo, we’re delivering the intelligence needed for marketing and sales teams to identify the full buying committee, engage each member with relevance, and measure what’s driving true influence.”
Elliot Smith, Vice President of Partnerships at ZoomInfo, added, “By unifying intent, data, and activation into one connected workflow, we’re helping companies eliminate the handoff friction, engage the full buying group with precision, and move from signal to revenue faster than ever before.”
The integrated solutions will provide advanced audience planning through enriched data sets and shared insights across both platforms. They will also enable real-time prospecting workflows that use engagement data to inform when and how to connect with members of a buying committee. The partnership will roll out in phases, with both companies committed to expanding capabilities and deepening integration over time.
CRM/CDP Topics Covered in this Article: Data Unification, First Party Data, Real-Time Data Ingestion, Analytics, Audience Segmentation, Customer Insights, Lead Scoring, Sales Forecasting, Predictive, Omnichannel Engagement, Hyper Personalization, APIs.
Companies and Products Mentioned in this Article: Madison Logic, ZoomInfo, ML Platform, ZoomInfo Marketing, ZoomInfo Copilot.
