Based on the current market trajectory for Agentic AI and the Model Context Protocol (MCP), Information Matters estimates a significant portion of the projected $690 billion global enterprise software spend in 2030 is considered “at risk” of disruption.
Research
Information Matters publishes independent research on the ways that companies are applying artificial intelligence (AI) to improve their business operations and outcompete rivals.
Agentic AI will change the structures of firms and markets
Information Matters research estimates that agentic AI adoption over the coming 5 years will transform firm and market structures with up to $9 trillion in fully orchestrated revenue from agentic […]
The Hidden Agentic AI Tax
Beyond the hype of autonomy lies a complex web of compounding costs. Research data reveals that while Agents promise to replace labor, they introduce an “iteration tax” that can balloon operational […]
Unified Data: Hotel Chains’ Marketing Superpower
Building on the insights from “The Future of Hotel Data” report by Hapi and Revinate, the importance of data unification for hotel chains seeking to maximise their marketing efforts cannot be overstated. While individual properties grapple with…
The AI Promise Stalls: Why Data Confidence is the Unsung Hero of Enterprise Innovation
Now that AI is no longer an experimental endeavour but an operational imperative, organisations find themselves caught between the promise of transformative capabilities and the stark reality of implementation hurdles. The true bottleneck…
