Building on the insights from “The Future of Hotel Data” report by Hapi and Revinate, the importance of data unification for hotel chains seeking to maximise their marketing efforts cannot be overstated. While individual properties grapple with…
Research
Information Matters publishes independent research on the ways that companies are applying artificial intelligence (AI) to improve their business operations and outcompete rivals.
The AI Promise Stalls: Why Data Confidence is the Unsung Hero of Enterprise Innovation
Now that AI is no longer an experimental endeavour but an operational imperative, organisations find themselves caught between the promise of transformative capabilities and the stark reality of implementation hurdles. The true bottleneck…
monday.com Expands Partner Programme with AI & Service Focus
Work management software company monday.com is expanding its partner programme with two new specialisation frameworks, focusing on Artificial Intelligence (AI) and Service. This follows the company’s existing CRM specialisation…
TPI Bets on Tech Partnerships
Travel Planners International (TPI) has announced a new partnership with Traveljoy, a CRM and itinerary builder, as part of its strategy to support its network of over 5,800 travel advisors. This follows similar agreements with Travefy and Tern, and underscores TPI’s decision to…
Bushel Taps AI to Aid Agronomist-Farmer Relations
Agricultural software company Bushel is leveraging artificial intelligence to help agronomists access client information through its customer relationship management (CRM) platform. The company has developed an AI-powered chatbot, named Buddy, which is designed to surface customer data for users via…
