Our glossary of the 31 key marketing terms used in the Data Marketplaces space. Descriptions and use cases included. Free PDF download.
Research
Information Matters publishes independent research on the ways that companies are applying artificial intelligence (AI) to improve their business operations and outcompete rivals.
CTV / Streaming Data Providers — Glossary
Our glossary of the 25 key marketing terms used in the CTV/Streaming Data space. Descriptions and use cases included. Free PDF download.
CPG & FMCG Data Providers — Glossary
Our glossary of the 38 key marketing terms used in the CPG and FMCG space. Descriptions and use cases included. Free PDF download.
Behavioral & Intent Marketing Data Providers — Glossary
Need to understand the language of behavioural and intent marketing data? This glossary will help. Use cases included and free PDF download.
Contextual & Semantic Marketing Data Providers — Glossary
Glossary of the technical terms used in the Contextual and Semantic Marketing Data sector. Our glossary of 24 key terms with explanations and use cases is the answer. Free PDF to download and share.
