“Snov.io’s new API offers real-time data enrichment to enhance cold outreach and lead generation efforts.”
Snov.io, a platform for cold outreach and lead generation, has announced the launch of its new Data Enrichment API. The company, which facilitates over 500 million leads annually, aims to provide outbound sales and marketing teams with more efficient access to verified lead data.
The new API is designed to allow for the real-time enrichment of leads, which can then be synchronized with a company’s existing CRM systems. According to Snov.io, enriched data can lead to a significant uplift in engagement, suggesting that open rates for cold outreach can be increased by nearly 30%.
The Data Enrichment API provides access to Snov.io’s proprietary databases and includes four primary functions. These are: retrieving profile data from a URL, identifying a company’s domain from its name, verifying email addresses, and finding professional email addresses using an individual’s name and their company’s domain.
Oleksii Kratko, CEO and founder of Snov.io, commented on the launch, stating, “The future of outbound isn’t just about automation—it’s about intelligence.” He added, “Over the past year, we’ve seen an increase in demand for access to enriched data as teams look to improve cold outreach performance and implement AI. We built the Data Enrichment API to meet that demand, transforming static contact lists into smart, contextual conversations.”1
This launch is positioned as the initial step in a broader strategy by Snov.io to enable users to personalize their outreach efforts at a larger scale. The move indicates a growing trend within the industry towards more data-driven and intelligent approaches to customer engagement and lead generation.
CRM/CDP Topics Covered in this Article: Product Announcements, First Party Data, Real-Time Data Ingestion, APIs.
Companies and Products Mentioned in this Article: Snov.io, Snov.io Data Enrichment API.
