“TPI’s strategy is to empower its advisors with a choice of technology, rather than building its own in-house solutions.”
Travel Planners International (TPI) has announced a new partnership with Traveljoy, a CRM and itinerary builder, as part of its strategy to support its network of over 5,800 travel advisors. This follows similar agreements with Travefy and Tern, and underscores TPI’s decision to leverage external technology partnerships rather than developing proprietary in-house systems.
The company’s leadership has clarified that TPI’s core function is to provide sales, marketing, and back-office support to independent travel advisors, not to operate as a technology firm. By partnering with established tech companies, TPI can use its scale to negotiate discounted rates on their platforms, making these tools more accessible to its advisors.
This approach offers advisors a choice of CRM and itinerary-building tools, allowing them to select the platform that best suits their individual business needs. TPI’s strategy acknowledges the increasing need for modern digital tools in the travel industry, enabling advisors to enhance efficiency and meet the expectations of today’s clients. The partnerships are designed to help TPI’s advisors remain competitive by providing them with the necessary technology to streamline their booking and management processes.
CRM/CDP Topics Covered in this Article: Product Announcements, Data Unification, Customer Insights, Travel and Tourism, Small and Medium Businesses (SMBs)
Companies Mentioned in this Article: Travel Planners International (TPI), Traveljoy, Travefy, Tern.
