I gave a talk last week to CILIP Sussex based on a book I am writing for Facet Publishing. The slides and my talk are below:
Social Media
Archived Posts from this Category
October 14, 2010
You can download a free PDF copy of my social media guide for SMEs by clicking HERE.
Don’t forget the training course I am running on social media and Web 2 for businesses at the University of Brighton in November and December. Click HERE for more information and to book a place.
September 28, 2010
Enterprise 2.0 and Information Professionals – a perfect match?
Posted by Martin De Saulles under Social Media, Web 2.0 | Tags: enterprise2.0, information professionals, web2 |Comments Off
I’m doing some research around the use of social media and Web 2.0 in organisations. Andrew McAfee of the MIT Sloan School of Management has written extensively about this and coined the phrase Enterprise 2.0 for companies that are active adopters of these new technologies. He describes the key elements of Enterprise 2.0 via the acronym, SLATES: Search, Links, Authorship, Tags, Extensions, Signals. Dion Hinchcliffe of The Dachis Group has also written extensively about this area and I have adapted one of his graphics above to show the close match between the core skills of library and information professionals and the core elements required to effectively deploy Web 2.0 and social media in the organisation. It seems to me there is a huge opportunity here for information professionals to extend their influence within their organisations. Or am I being too simplistic?
July 28, 2010
What every business needs to know about Web 2.0 and social media
Posted by Martin De Saulles under CPD, Social Media, Web 2.0 | Tags: CPD, social media, training, Web 2.0 |Comments Off
I’ve been working on developing a training programme for companies that want to know more about the relevance of Web 2.0 and social media to their businesses. Their’s a lot of confusion out there about whether these new services really offer anything that can help with marketing, communication and collaboration or if it is just hype. A recent article in Fast Company backs this up:
“I have a number of friends who own or operate small to medium-sized businesses. The number one question I get from them is how to make online marketing work for their businesses. There seems to be quite a bit of pent up need for online marketing help by SMBs….. The problem is there is also a lot of noise. Part of the problem is there is no barrier to entry in the online marketing consulting industry. All one has to do is put up a Web site. So what’s an SMB to do?”
Hopefully, my series of 5 half day sessions at the University of Brighton will go some way to cutting through this confusion. The programme for the course is:
Session 1 – Tuesday 16 November
Why Web 2.0 / Social Media is relevant to your business
What is Web 2.0 and social media?
How are other businesses using them and with what success?
What are some of the issues you should be thinking about in this space?
Session 2 – Tuesday 23 November
Marketing your business on the web
How can you improve your Google search rankings?
How can you use Facebook, Twitter, blogs and YouTube to market your company?
How do you advertise on Google?
Session 3 – Tuesday 30 November
Web tools for collaborative working
How are other companies moving beyond email to communicate and share information?
What is cloud computing and I should I be using it?
What is a wiki and do I need one?
Session 4 – Tuesday 7 December
Dealing with web designers and search engine consultants
What can I do myself and when do I need an expert?
How much will these experts cost?
What questions should I be asking them?
Session 5 – Tuesday 14 December
Monitoring the effectiveness of your web strategy
I’ve got a website but who is visiting it?
What are people saying about my company on the web?
How can I improve my web strategy?
If you want to know more or make a booking, click HERE or email me on mrd@brighton.ac.uk
