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In a world where businesses demand better agility and where past trends no longer can predict the future, the best-run businesses are leverage external data for better leading indicators. For CDOs, focusing on internal data is not enough and yet, failure to manage duplicate purchases of external data can explode costs. With the cloud, organizations can more easily share data externally with suppliers and customers, across the whole value chain, creating an analytics ecosystem for game-changing competitive advantage and customer experience.
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